Franklin Bronze Announces Rebranding with New Name, Logo and Website

Franklin Bronze Precision Components, a manufacturer of investment castings, has rebranded to Franklin Precision Castings, unveiling a new name, logo and website.

The rebranding aims to better reflect the company's capabilities and growth ambitions. The new name emphasizes its ability to cast parts beyond brass and bronze, moving from "Precision Components" to "Precision Castings" for greater clarity and conciseness.

The new logo symbolizes automation and precision, maintaining Franklin's identity with a clean, modern design. The "I" in Franklin represents the pouring cup and tree, with a red to orange gradient depicting the transformation of molten metals during the casting process. The evenly spaced lines suggest automation and technical expertise.

“The transition to Franklin Precision Castings reflects who we are today and our plans for the future of the business –— supplying high quality investment castings to customers in industrial markets in a range of cast alloys,” John Mangoyan, general manager, said.

The rebranding also includes a new website, franklincastings.com, which offers an improved navigational experience with specific information on industries and alloys.